As demand grows for inventive solutions, companies and knowledge workers alike are increasingly prioritizing creative thinking. In this month’s news aggregate, we explore the rising importance of creativity at work and consider how this shift has affected today’s organizations.
The Need For Creative Spaces
Workplace Insight reviews research indicating that only 7% of companies surveyed feel that their organization quickly tests and executes new ideas, and just 37% of respondents feel that their office culture is innovative. To accommodate the focus on ingenuity, forward-looking businesses are shifting their attention to develop spaces that stimulate new perspectives.
Facility Executive discusses inspiring creativity as critical for workplace strategy and suggests collaborative areas with integrated tech and quiet environments for contemplation. Dezeen echoes this sentiment, noting that incorporating digital technologies within collaborative settings leads to more interaction and bolsters the creative process, as employees feel more connected to their space.
The Role Of Freedom & Flexibility
Freedom and flexibility at work also help creativity thrive. Workplace Insight references research indicating that employees are seeking a move from personal desks to an open plan or unallocated seats “in order to access new innovative workspaces.” Meanwhile, Metropolis Magazine notes the increasing popularity of working in cafes and other public areas to spark curiosity and a fresh perspective.
On Office Magazine mentions freedom as a primary element of a happy workplace and emphasizes the importance of allowing people to work in a way that best suits them. Workplace Insight highlights activity-based working, an approach involving diverse settings that support various work modes – including creativity and collaboration.
Modern Creative Companies
Steelcase research indicates the majority of workers consider being creative as essential to success. As a result of this shift, businesses are reconsidering how they design work conditions to promote cutting-edge ideas.
On Office Magazine features the office of the strategic agency Swift as a “bright and comfortable environment with a creative edge,” incorporating open lounges to promote cross team collaboration. Interior Design spotlights 6 global media and tech companies with inspiring settings that deeper employee engagement, including a plant-filled conservatory and a rooftop pergola.
Forbes reviews workplaces that emphasize creativity and comfort, noting elements such as recreation hubs, regularly changing desks to bolster rapport and a stocked kitchen as a “home for creative minds to converge.” Forbes also examines Mailchimp as a prime example of original thinking integrated into company strategy and values, with a Brand & Culture team assigned to be “as creative as possible.” Situating this group nearby other teams helps creative expression flow throughout the office.
The focus on creativity along with an increase in unique and inspiring environments is evident within each of these companies. For organizations in which innovation is a necessity, providing spaces that help employees think creatively is key.